Confidentiality Policy
Effective for: Sienda Ltd — AI Agent Services (Discovery Sprint, Implementation Sprint, Managed Ops)
At Sienda Ltd, confidentiality is not merely a professional requirement — it is a core principle.
AI agent work touches sensitive operational details: how your business runs, how decisions are made, where data flows, what risks you must avoid, and what can (and must never) be automated. We treat this responsibility with absolute seriousness and handle all information under strict standards of discretion and protection.
This Confidentiality Policy explains how we safeguard information shared with us when delivering AI Agent Services.
1. Scope of Confidentiality
This policy applies to all information shared with us in the course of delivering AI agent services, including but not limited to:
- Business processes, workflows, and internal procedures
- Policies, guardrails, escalation rules, and “must never do” constraints
- Customer, supplier, staff, and partner information
- Internal communications, emails, tickets, chat logs, and operational documentation
- Data samples, field definitions, classification labels, and test cases used to design or validate the agent
- System and integration details (CRM, ERP, email, storage, databases, automations)
- Strategic, operational, or financial insights disclosed during discovery and implementation
- Prompts, templates, agent instructions, and configuration notes created for your project
- Any other information provided, directly or indirectly, during the engagement
Everything you share is treated as confidential business information.
2. Strict Non-Disclosure Commitment
We will never disclose your information to:
- Third parties
- Competitors
- Any subcontractor or external collaborator without your explicit written permission
- Marketing materials, public examples, or demonstrations
- Case studies, presentations, or training materials
- Public reports
- AI training datasets or model training
We do not sell, trade, publish, represent, or share your data in any form.
We also do not use client data for marketing, nor for training AI models.
3. White-Label Expertise & Discretion
Sienda Ltd specialises in discreet, white-label digital and AI delivery. Many clients require total confidentiality, and some agencies rely on our support behind the scenes.
Therefore:
- We do not reveal that we work with you unless explicitly authorised.
- We can produce deliverables without Sienda branding if requested.
- We follow any additional confidentiality instructions you provide in writing.
Our white-label discipline is one of our defining strengths.
4. GDPR & Privacy Compliance
Sienda Ltd operates in compliance with UK GDPR and, where applicable, EU GDPR. This includes:
- Lawful, fair, and transparent processing
- Data minimisation (collect only what is required)
- Storage limitation (retain only as long as needed)
- Access control (only authorised personnel, only for delivery)
- Rights of access, rectification, and erasure where applicable
- No use of your personal data for automated decision-making beyond the scope you instruct and approve
We retain sensitive information only for the time required to deliver the agreed Services and to meet any legal or contractual obligations.
5. Security Measures
We implement robust, industry-standard security measures, including:
- Secure communication practices (and secure channels where appropriate)
- Restricted-access storage and least-privilege access controls
- Strong password hygiene and multi-factor authentication (MFA)
- Separation of client materials and access scoping by project
- Prompt clean-up and deletion of unnecessary files
- Anonymisation/redaction of samples wherever feasible
- Controlled sharing of deliverables via agreed channels
Only authorised Sienda personnel can access your information, and only for the purpose of delivering the Services.
6. Testimonials, Examples & Demonstrations
We only share testimonials or examples that the client explicitly authorises.
If you choose to remain anonymous, we fully respect that decision.
If you prefer initials, sector-only references, or partial disclosure, we follow your instructions exactly.
We never produce case studies based on real client data unless explicitly and contractually permitted.
7. Discovery Sprint Deliverables & Internal Build Option
If you purchase a Discovery Sprint, you may choose to implement the agent internally using your own staff. The Discovery Sprint deliverables remain confidential and are provided for your internal use under the applicable Terms of Service. We will not reuse or repurpose your deliverables, workflow details, or rules for other clients.
8. Contact
For questions about confidentiality or GDPR rights:
Sienda Ltd
Third Floor, 207 Regent St, London W1B 3HH, UK
Email: privacy@siendaweblines.com
Website: sienda.co.uk
Last updated 23 December 2025