Sienda Ltd is a London-based business engineering and advisory company founded in 2012.
The company provides senior independent support to businesses and organisations facing decisions, problems, projects or opportunities that benefit from experienced external judgement.
Sienda’s work is built on nearly four decades of professional experience spanning business engineering, commercial development, project and product management, technology, data analysis, operations, procurement, quality systems and professional education.
Experience extends across different industries and business environments, with particular exposure to agrifood, technology, professional services, construction and internationally operated businesses.
Assignments have involved organisations and commercial relationships in the United Kingdom, European Union, United States and other international markets.
How Sienda works
Sienda becomes involved where an independent external perspective can materially improve a decision or outcome.
The work begins by understanding the situation rather than imposing a predetermined methodology or solution.
This may involve examining processes, commercial circumstances, data, organisational structures, projects, products, technologies, regulatory requirements or management assumptions.
The objective is to identify what actually matters and provide practical conclusions that management can use.
Assignments may range from a focused expert consultation or independent review to a defined project or short interim advisory engagement.
Independent by design
Sienda does not sell predetermined solutions simply because they are available.
Recommendations are based on the circumstances of the assignment and may include changing something, introducing something, simplifying something — or deciding that no change is justified.
Independence of judgement is fundamental to the way Sienda works.
Selective by design
Sienda does not attempt to be everything to everybody.
Assignments are accepted where the experience, subject matter and circumstances provide a sound basis for making a useful contribution.
Founder
Sienda was founded by Robert “Bob” Mazzei, whose professional career began in 1987.
For assignments where the individual experience and background of the advisor are particularly relevant, further information is available on his professional profile.
Current availability
Available for selected senior advisory, expert consultation, project-based and short interim assignments.
Bob Mazzei
Founder, engineer, strategist, and unofficial tea critic.
I also write, occasionally. And listens to a worrying amount of rock music.
What some clients say
Clear, focused, and extremely effective.
Here’s what works in the real world!
We discovered inefficiencies we hadn’t spotted before, and the solution delivered is outstanding.
We’re saving hours every day thanks to Sienda.